Arrow Bank Named Finalist for PR Daily Marketing Award
GLENS FALLS, N.Y. () — Arrow Bank has been named a finalist in the PR Daily 2025 Marketing Awards
for Best Rebrand or Refresh, recognizing the company’s recent brand unification to Arrow Bank as one
of the year’s top strategic marketing initiatives.
Arrow Bank was selected as a finalist for its transition to a unified brand, bringing together its banking
subsidiaries, Glens Falls National Bank and Trust Company and Saratoga National Bank and Trust Company, and its
wealth management division under the Arrow name. The effort included the launch of the “Hello, Our Name Is
Arrow Bank” campaign, a multi-channel initiative designed to introduce the new brand to customers, employees
and communities across northeastern New York. The campaign was developed in partnership with Mills Marketing, whose
creative collaboration played an important role in bringing the Arrow Bank brand to life. The rebrand led up to the
organization’s 175th anniversary, marking a milestone year of growth while reinforcing its long-standing
commitment to the region it serves.
“Our transition to Arrow Bank was one of the most significant strategic initiatives in our company’s long
history,” said Annette Reitano, Senior Vice President, Director of Marketing, Arrow Bank. “Building a
unified brand took years of thoughtful planning, creativity and collaboration across our organization. We’re
proud to be named a finalist and have our thoughtful brand strategy recognized on a national stage.”
PR Daily, a leading resource for marketing and communications professionals, honors campaigns from corporate,
private, nonprofit and government sectors that demonstrate excellence in strategy and creativity. Finalists were
evaluated by a panel of industry experts who focus on innovative strategies and measurable results, including the
ability to strengthen market positioning and stakeholder trust.
About Arrow Bank:
Part of the Arrow Family of Companies, Arrow Bank National Association is
a commercial bank headquartered in Glens Falls, New York, serving eight counties in northeastern New York. It
operates 38 banking offices and provides a wide range of financial products and services to individuals and
businesses, including banking, wealth management and insurance. Celebrating 175 years in 2026, the Arrow Family
of Companies continues to advance its mission to strengthen financial lives within its communities and create
meaningful, long-lasting relationships with customers, employees and shareholders.